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Getting a post to go viral on Instagram often has powerful results. By gaining hundreds of thousands of views and likes, you can take your brand to the next level in exposure, new followers, new clients, and business sales. Find out how with our ultimate guide to going viral on Instagram.

Getting a post to go viral on Instagram often has extremely powerful results.

By gaining hundreds of thousands of views and likes, you can take your brand to the next level in exposure, new followers, new clients, and sales of your products or services.

But I know achieving such heights can seem like a tall order.

I’m no stranger to what it feels like to have an Instagram account growing at a snail’s pace, struggling to get noticed.

Struggling to get likes. To get comments. To attract your ideal customers and clients.

I also know what amazing, rapid, viral growth feels like — and it’s easier to achieve than you might think.

I’ve spent a LOT of time trying different things on Instagram, testing out new content, and not seeing the results that I wanted.

That all changed when I shifted my strategy to focus on getting extreme results — going viral on Instagram.

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Why You Want To Go Viral on Instagram

Getting a post to go viral on Instagram doesn’t just result in a bunch of views, likes, and  comments…

It also results in a huge surge of new followers (and potentially sales, if you’re prepared).

How many followers am I talking about exactly?

With my best viral post, I managed to get over 900,000 views. I gained about 6,000 new followers over the next two to three days as a direct result.

You can check out the post in question here

6,000 new followers, just from one single post.

Before using this strategy, it had taken me 2 months of hustling to get my follower count on @gorattlethestars up to 7k.


I hit 60k four months later—a big improvement in growth rate!

900,000 views on a post is my best result to date, but I normally manage a viral post or two each week.

It is absolutely possible to go viral on a relatively consistent basis.

So how did I do it, and how can you do it too?

Well my friend, there are 3 key things you need to do in order to maximize your chances of going viral on Instagram:

How to join an Instagram Engagement Group | Telegram engagement group for Instagram | Instagram pods

The 3 Keys to Going Viral on Instagram

  1. Post viral content
  2. Boost engagement ASAP after posting
  3. Participate in engagement groups

**Please keep in mind that following these steps isn’t going to cause your content to go viral on Instagram every single time. There is a bit of luck involved, but if you are consistent and do these things well, you’re going to see some pretty amazing results.

Let’s break down this strategy into each of the key components to help you better understand what to do and what you’re aiming for.

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You’ll get instant access to the top 5 most effective strategies for growing your Instagram following from scratch — the EXACT strategies I used to grow my Instagram audience to over 100k followers in under a year.

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1. Creating or Curating Content that Goes Viral on Instagram

The first thing you’ll need to do is to find or create content that has the potential to go viral.

What does that mean?

Not every post on Instagram has equal potential for virality. Not every post has wide appeal that’s going to strike a chord in the hearts of the masses to garner hoards of likes and comments.

In essence, viral content is able to more easily gain likes and comments than your typical Instagram post.

Let me give you an example.

non-viral vs viral content

Which do you think is more likely to go viral?

A picture of the macaroni and cheese you made for dinner last night isn’t likely to go viral. Generally, most people don’t give a damn about what you’ve been eating.

How about a super cute video of a cat doing something adorable? Now that has some potential. You know the power of the viral cat video — People love watching cute animals, and therefore a lot of people are likely to double tap, leave comment, or tag a friend.

But obviously posting cat videos isn’t going to work for everyone, especially if you’re trying to promote a business that’s completely unrelated. You need to stick to specific content within your niche, by posting whatever it is that appeals to your specific audience.

So if you haven’t gotten super specific in finding what your niche is and what kind of content you should be posting for your audience, go do that right now. Before you go any further.

You don’t want to thoughtlessly post the latest viral meme—you still want to attract the right audience for your brand or business.

So how do you find viral content that works for you specifically?

In order to find the right viral content for your account, you’re going to be looking to the big successful accounts in your niche.

Search for content that is ALREADY viral.

You want to find similar accounts in your niche and look at their content. What you’re looking for are posts that get 2-3x more engagement than average.

This is the kind of content you want to repost or emulate when creating your own.


Because this is the content that has proven to resonate with their target audience. If your audience is similar, that content will likely resonate with your audience as well.

And that’s what you need in order to get your post to go viral: content that resonates.

This works so well because content that resonates with your audience will get you more engagement. The more engagement you get, the better your chances are of going viral on the Instagram Explore Page.

To learn more about the Instagram Explore Page and why you want to be on it, check out this blog post HERE.

If you are in a creative niche such as design or art, videos of the creative process are a great idea to try.

People love seeing behind the scenes of the creative process. So if you’re a painter, creating and posting paint mixing videos or time lapse painting videos, this can really help you boost your engagement and follower count.

A few examples of different artists creating viral videos to grow their accounts:

These artists all create their own videos showing their creative process. Whether that’s painting, pottery, or watercolor.

If you can’t create viral content yourself, you can repost content that you think has a viral potential. Just make sure to give proper credit to the original author or creator. Most people don’t mind if you share their content as long as you do this.

Crediting original author in caption + image.

how to go viral on Instagram

2. Gain Lots of Engagement — Fast!

In order to go viral you’re going to need a lot of engagement, and you’ll need to gain it fast. That means doing EVERYTHING you can to boost engagement immediately after posting.

The idea behind this is that a big initial engagement boost can push your post on to the Instagram Explore Page.

Why do you want to be on the Explore Page? Because it’s the best place on Instagram to get your content exposed to an even larger audience than the one you already have!

The Snowball Effect

Get your content seen by people not already following you, on the Explore Page.

This is essentially how viral growth via the Explore Page works:

You need high engagement to land a post on the Explore Page. Once there, more people will see your content, resulting in more likes, comments and follows. This in turn causes even more people to see your content, which results in more likes, comments, and followers.

It’s essentially this Snowball Effect that will cause your post to spread further and further until it reaches that viral state.

So the more engagement you get, as soon after posting as possible, the better your chances will be of going viral. That’s the goal you’re aiming for.

Ways to increase engagement

  1. Post content at times when your audience is most active. You can use an analytics program like Iconosquare to find out the best times specific to your account.
  2. Implement a great hashtag strategy to extend your reach. Not sure which hashtags to use? Check out my Ultimate Instagram Hashtag Guide.
  3. Always post a CTA or call to action in the caption to engage your audience. Start a conversation with your audience, and get them commenting and liking more than ever before.

By doing these three things together, you’ll be able to maximize your engagement. This should help you boost your post and improve your chances of going viral.

how to go viral on Instagram

3. Engagement Groups + Networks: a key component to going viral on Instagram

Apart from posting viral content, participating in engagement groups is the most important factor in getting your content to go viral.

Engagement groups will help you achieve your goal by helping you get that big initial boost of engagement.

Instagram is a social network, so one of the best ways to grow is to work together with other people in order to do that. Engagement groups consist of a bunch of committed people, who have decided to work together to help one another boost their content and grow their accounts.

Everybody works together to help each other go viral.

It is incredibly hard to go viral on your own, so you’ll to need to invest in some help by make connections with other people.

If you’re forming your own groups there are a few things to keep in mind:

  1. The more the merrier. The more people involved, the more engagement you’ll get, and the better your chances of going viral.
  2. The bigger the accounts, the better. Bigger accounts will help you expand your reach, so the bigger the accounts in your group, the better your results will be.

Setting up and running engagement groups is a bit more complicated than I’m going to get into in this post. But of you want to learn more about the different kinds of engagement groups, how they work, and how to join one, I’ve written an in-depth post that gets into the nitty-gritty of engagement groups HERE. 

By implementing these three key strategies and doing them all consistently, you should be going viral on Instagram in no time.

Ready to take your Instagram to the next level?

Get My Instagram Growth eBook for 50% Off!

You’ll get instant access to the top 5 most effective strategies for growing your Instagram following from scratch — the EXACT strategies I used to grow my Instagram audience to over 100k followers in under a year.

Grab your copy of the Complete Guide to Instagram Growth

This Post Has 20 Comments

  1. Hey, thanks for posting this useful content on how I went viral Instagram presented here, I really hope it will be helpful to many. I hope you keep updating us with such great tips and information in future too. This is a great post; I will share as much as I can. Appreciative content!!

  2. As I am new to Instagram, this article is very much helpful to me. I learn many new things about Instagram which I was never knowing before reading this article. Thanks for the comprehensive article.

  3. Honestly, from my experience, I’d have to disagree. I’ve been reposting viral content for about 4 months now. I use the same hashtags and description as the original viral post had and I barely get 200 in overall reach. I post 3 times a day at the same time as well. None of my posts have ever gotten me followers either. My account is 4 months old, I have 380 posts, and less than 100 followers. The repost strategy does not work.

  4. This is a great. I was randomly searching for such article which can help me to grow my audience on Instagram. I guess i am at right place. I hope following these steps i can grow fast on Instagram.

  5. Amazing share, Brie. I’m super new to Instagram and have like 5-10 followers. Today, I learned to embed Instagram feed to my blog footer and now I’m hoping to get more followers. Let’s see how it goes.

    Hope to go viral one day 🙂

  6. All these tips are so valuable to grow my IG. I’m focusing to create awesome content, but also to engage with other accounts too.
    Is hard work, but rewarding in the end.

  7. I have a 19k follower account and its inactive can i build around it and make it go viral. Lee help me.

  8. Hi. I create animated cartoons and I am putting them up on Instagram, but I am getting no traction. I am at 200 followers and I can’t seem to crack that… I don’t think it’s the content but I am stuck. Will your course help me with this?

    1. Hi Alex,

      I’m sorry to hear that you’re feeling stuck with your Instagram growth!
      I cover quite a few different Instagram growth strategies in the course, ones that have worked quite well for me with two different Instagram accounts in two very different niches. So if you enroll in the course and put the methods you learn into action, you should be breaking past that 200 followers mark in no time.
      If you are having trouble with creating content, there is also a section in the course about creating and curating great content that your audience will love. It’s pretty comprehensive.
      Best of luck,

    1. Article is really very helpful anyone who wants to grow in Instagram.
      Thanks for share.

      Can u please add me in engagement group.

  9. Although I hate to admit it, I do love Instagram. Played with it a couple of months back and saw growth. Unfortunately, I fell ill and my posting frequency tanked. Reading this article has encouraged me to start working on Instagram once more.

    1. Hope you’re feeling better!

      It’s totally possible to see steady growth on Instagram when you’ve put the right strategies into place. Once you’ve managed to do that, all it really takes is for you to put in the time and effort, and do it consistently. 🙂

      Best of luck on Instagram in the future!

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