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How much easier would your life be if you could drive traffic to your business or blog completely on autopilot? Did you know this was even possible?
It is my friend, and it’s all thanks to the magic of Pinterest and an amazing automation tool called Tailwind.
With it, you can have a steady stream of traffic coming in from Pinterest, going to your blog, your online shop, or business website – without having to spend hours and hours on Pinterest every day.
Let me show you how!
Before you start automating your Pinterest strategy
Before you get started with the automation process, you’ll need to have a few things set up and ready to go:
- Set up 10-20 of your own boards on topics within your niche. Make sure each board has at least 25-30 pins on them, including your own content and other people’s content.
- Have several pins for blog posts, products, or anything else of YOUR OWN to promote.
- Join as many group boards within your niche as possible. 10-20 is a good starting point. If you’re having trouble finding group boards to join, you can use PinGroupie.com or check out what group boards the bigger influencers in your niche are a part of (group board will have a little ‘people icon’ next to the board name on Pinterest).
- Sign up for Tailwind! This is the fantastic tool you’ll be using to automate your pinning and repinning.
You’re going to be using Tailwind to automate content in two different ways:
- Scheduling Content To Your Own Boards: to automate the content your own Pinterest audience sees.
- Scheduling Content to Group Boards: to automate pinning to group boards where you will gain access a wider audience than your own.
One last thing before we get started, I’d like to recommend something to you that will REALLY make a difference for you: The Perfect Pin.
This free course will walk you through creating viral pins that drive a ton of traffic to your site. I took this course myself and my Pinterest results went through the roof.
By combining this automation strategy with your fabulous looking pins that get more shares and clicks, you’ll be optimizing for fantastic results.
Automating Content for Your Own Audience
In order to automate the content you’re posting for your own audience to see every day, we’ll be using a feature in Tailwind called SmartLoop.
SmartLoop is a feature that takes your best pins and repins them on an interval to the top of your chosen boards for you audience to see.
This is helpful because most of your audience doesn’t see your content unless they happened to be online when you first posted it. Using the SmartLoop feature, you can recycle older content in order to get it out in front of your audience again.
This is a huge time saver because you won’t have to be constantly on the lookout for new content to pin every day – you can recycle older content that the majority of your audience hasn’t seen anyway.
Keep in mind that it’s important to make sure the boards you set up for looping have a minimum of 25-30 pins, preferably more. If you only have a couple pins on the board and set it up with looping, you’re going to end up posting the same content over and over again in short sequence to your audience’s feed!
Nobody wants to be spammed with the same 3 posts every day. So make sure you’ve got enough content on your boards before setting them up to loop.
You’ll want to set it so that you’re repinning 1-2 pins per day for each of your smaller boards under 100 pins. If you have bigger boards with more than 100 pins, you may want to increase that rate to 3-4 pins per day.
Automating Content for a Wider Audience
Now, all that is well and good, but what if you don’t have a huge following on Pinterest?
You get your content out in front of new audiences by pinning it to Group Boards! And you can do this completely on autopilot using Tailwind’s scheduling feature.
Group boards often have thousands or even tens of thousands of followers who are interested in a specific topic. It is SUPER important to join group boards that are specific to your niche for best results.
By posting your own relevant content to these group boards, you’ll get more repins and more clicks to your website than you could get by singularly targeting your own Pinterest audience.
I’ve written a super helpful step-by-step guide on how to find and join group boards on Pinterest. This process can be a little tricky to navigate, so I walk you through all the steps from finding the right boards for your specific business, requesting an invite, and getting accepted.
You can use Tailwind to schedule a number of your own pins to be repinned to a number of target group boards every day at the most optimal times.
Tailwind calculated your specific best posting times automatically, but if you want to specify exactly what times your posts are repinned to group boards then you can select times manually as well.
The scheduling window in Tailwind, where I’ve scheduled several of my pins to different group boards.
It’s a good idea to set up a “Best of [Your Blog/Brand]” board where you can easily find all of your best content when you want to schedule them to additional group boards.
Alternatively, you can set up a secret board with all the pins you want to be repinning to the group boards.
I normally repin 1-3 pins to each group board every day, depending on the board.
You’ll want to double check the specific rules for each board to make sure you’re staying within the guidelines. These pins can be your own content, but I suggest repinning other people’s content occasionally as well to share the love (and not look like a spammer!).
After all, Pinterest is all about sharing and repinning great content. If you want people to share your content you should be actively sharing others’ content as well.
And that’s just about all there is to it!
The initial setup of your own boards, producing your own content (with Pinterest optimized graphics), and joining group boards does take a bit of time and effort. But it is all totally worth it in the end.
Once you’ve got your system in place, Pinterest and Tailwind will work to drive a targeted audience from your pins to your blog – without you having to spend hours every week scouring Pinterest for new content.
By setting up scheduled pins to both your own relevant boards and other people’s group boards, your Pinterest marketing strategy will run almost completely on autopilot.
All you’ll need to do is feed more content into the queue every so often (I normally schedule a few weeks of content at a time).
This really helps to free up your time and you can focus on the more creative side of your business.
If you want to take your pin design and creation to the next level in order to really drive more traffic to your site, then I have one recommendation for you:
The course called The Perfect Pin from over at Breaking the One Percent. In the course, you’ll learn exactly how to create pins that go viral. These guys get over 7,500,000 views per month on their Pinterest content, so they really know their stuff.
When I enrolled in The Perfect Pin I already knew quite a bit about Pinterest and what works — but I learned so many new things in this course that I hadn’t even thought of before!
I highly recommend you sign up if you’re serious about creating great pins that drive a ton of traffic to your website.
For all of my best Pinterest tips and tricks, head on over to my article The Ultimate Pinterest Checklist to Grow Your Blog!